Why should clubs use social media, and the best practices when using these platforms

Why is Social Media Important:

• Communication – Social media provides a platform for people to communicate with one another, share information and ideas, and collaborate on projects.
• Networking –It can help individuals and businesses connect with potential clients, customers, and partners.
• Marketing – Social media platforms provide businesses with a powerful marketing tool that allows them to reach a wider audience and promote their products or services.
• News and Information – Social media has become an important source of news and information, with many people turning to social media platforms to stay up-to-date on current events and trends.

Social Media Best Practices

• Have a Vision – Building a brand around yourself is an integral part of telling your story before someone else tells it for you. YOU define what you want to be known for and how you want others to perceive you.
• Create Your Portfolio – Think of your social media accounts like a website. When someone looks up your account, make sure they are seeing the necessary information you want them to see.
• Post with a Purpose – Make sure your content is doing one of four things: Inspire, Inform, Tell Your Story, Promote Supporters (Sponsors)
• Embrace Your Story – Share your story and all the work that goes on behind the scenes to show why you and your club are excellent
• Provide Value – Show why your club is valuable and engage with your audience
• Find Your Voice – A consistent voice is key to building your audience
• Have a Strategy – Take 30 minutes every month to create a content plan. Take it seriously – keep track in a calendar or spreadsheet. You want to avoid feeling obligated to randomly post without a plan
• Best Practices:
  • Post Often & Be Consistent
    • Minimum: Once a week
    • Better: 3x a week
    • Optimal: Every day
  • Types of Posts:
    • Stories - Engage with current audience
    • Feed Posts - Engage with current audience and grow following
    • Reels - Engage with all new audiences (fastest way to increase engagement)
  • Tag your posts to create value and to grow:
    • Tag your Location
    • Tag your Sponsors
    • Tag Photographer / Videographer (when applicable)
    • Use Hashtags
  • Review Your Analytics – Post when your audience is online and find out what they want to see