About USA Cycling:
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USA Cycling is the National Governing Body for the sport of cycling in the United States. Our mission is to grow participation and engagement with the sport of bicycle racing and achieve sustained International success across the following disciplines: Road, Mountain Bike, Cyclocross, BMX Racing, BMX Freestyle and Track
What we do:
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As an organization, we facilitate high-performance programming that develops and supports future generations of National, World, and Olympic champions. IN addition, grassroots racing is at the heart of our company. We kick-start initiatives that offer competitive racing opportunities for cyclists of all ages and skill levels. Lastly, we offer participatory programming that helps cyclists home their skills, deepen their participation in the sport and improve their athletic abilities.
How we do it:
- Energize and expand opportunities in American bike racing
- Deliver international racing success with strategic athlete development programs
- Attract and retain members with enriching and rewarding membership opportunities
- Support current and future generations of champions with a variety of revenue-generating initiatives
Why we need you:
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Unlike most cycling national governing bodies around the world USA Cycling receives no government funding. Our budget is entirely funded by donations, grants, and sponsorship.
Partnership Opportunities:
- Exclusivity in designation
- Use of USA Cycling Marks
- Tiered levels of opportunities
- Event Sponsorships
- Title, Presenting and Associate sponsorship opportunities at our National Championships yearly
- Fully Integrated Marketing Plans
- Includes exclusive marketing, communications, and engagement activities designed to elevate your direct-to-consumer marketing strategy
- Help establish brand recognition and trust with our audience
- KPI driven sales funnel
- Access to a variety of media outreach – on site, live streaming, traditional media, social media, email marketing
- Meaningful membership engagement
Contact Us:
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If interested in hearing more, please contact a member of our Corporate Partnerships team at partnerships@usacycling.org
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